Rainmaker & Sun Integrated Marketing (800-300-0755). Meet our agency's principals. They lead an agency team composed of experienced professionals who have held senior marketing positions with some of the top agencies, design firms and client companies in the world.

Brett R. Perlmutter
Managing Partner

Brett Perlmutter has over 25 years of consumer and business-to-business marketing experience. As a unique marketing hybrid, Brett's expertise spans the full gamut of marketing disciplines including Brand Advertising, Direct Marketing, Public Relations, Promotions/Retail, Corporate Communications, Event Planning and Recruitment in both online and traditional media.

In 1995, Brett founded the integrated marketing firm Rainmaker & Sun. As CEO/Executive Creative Director of this firm, Brett plays a leading role in developing integrated strategic marketing plans and managing the creative development of related tactics in all formats including print, broadcast, mail, outdoor, trade show, video, in-store merchandising, collateral and packaging. Over the last 12 years, through Rainmaker & Sun, Brett's rare blend of strategic and creative marketing expertise has been sought after by national ad agencies as well as clients such as International Truck and Engine Corporation, MAGIC International, City of West Hollywood, Medtronic, Paul Mitchell, Blue Cross, Los Angeles Times, Martek BioSciences, Disney, FOX, Restore Medical, Advanced Bionics, Vivendi-Knowledge Adventure, Nestle, Cedars-Sinai Medical Center, Comarco Wireless Technologies, Unocal and Lipton Foods.

Prior to founding Rainmaker & Sun, Brett was tapped by DDB Needham Worldwide to set up and manage the creative side of the Integrated Marketing Division for their Los Angeles office. As Group Creative Director, he oversaw the strategic planning and creative development of all direct response, retail and promotional materials for clients such as CIGNA HealthCare, City of Long Beach, Vons, Universal Pictures and Gramercy Pictures. His efforts played an integral role in growing this division from $300,000 in annual billings to $20,000,000 in just two years.

Brett has worked with other notable agencies including J. Walter Thompson, Ogilvy & Mather and Bernard Hodes in the capacity as Senior Copywriter. In addition to working in all media formats, Brett's experience covers a wide range of client sectors including healthcare, medical devices, municipalities, biotechnology, nutraceuticals, high-tech, consumer electronics, educational products, fashion, food service, retail, automotive and entertainment.

Prior to advertising, Brett worked in Corporate & Entertainment Public Relations firms where he created strategic marketing plans and publicity campaigns designed to build clients' brand awareness and increase product or service utilization.

The results Brett has achieved along his career path have earned him notoriety in various trade magazines including ADWEEK & DR NEWS, as well as numerous awards, including Clios, Sunny's, Silver Microphone, LuLu, Addies, AEGIS and the Business to Business Award of Excellence. He was also invited to judge the Clios three years running and has earned recognition in the Library of Congress as "Who's Who" in marketing executives and professionals.

Brett graduated from University of California, Los Angeles in 1982, majoring in Communications Studies with a specialty in Mass Communications. He is currently a member of the Alumni Board for this department. He also received additional training at Otis/Parsons School of Design.

Rena Conner
Partner

Rena's understanding of clients' needs is based on direct experience. Prior to joining the agency in 2000, she was a client, where she quickly recognized the unique strengths of Rainmaker & Sun and the agency's ability to provide truly integrated marketing services across many platforms.

Her decision to join as Partner has yielded significant results: By helping clients define, position and mobilize their assets, clients accomplish their marketing goals in an effective and efficient manner. Her efforts have inspired long-standing working relationships with an average of 4 to 5 years, and have helped to grow agency business by more than 300% and establish a national presence.

Her effectiveness in this arena has also helped to significantly increase ROI for Rainmaker & Sun clients such as Advanced Bionics, Cedars-Sinai Medical Center, Optics Laboratory, Agensys, Medtronic, LARTA, Janus/SpeechEasy and the City of West Hollywood.

Rena attributes much of her success to a team approach combined with a "grassroots" integrated marketing philosophy. For example, while serving as Marketing Director for a biotech company involving Cryotechnology, she developed positioning strategies to create new markets for an emerging treatment. She enhanced awareness at the medical professional level by launching a multifaceted campaign designed to educate and generate strategic partnerships, and at the patient level by implementing a campaign called "The Drive Against Prostate Cancer." It became, and still is, the nation's largest mobile prostate screening program for men. Her efforts contributed to a 450% increase in the company's valuation in a two-year period.

Rena is noted for her work at Johnson and Johnson, Medtronic, Cordis and Arterial Vascular Engineering. In 1995 Rena was awarded for establishing a definitive presence in new markets for Cordis Corporation. Moreover, in 1996 she won the leadership award for Cordis' endovascular division. She received her BA in Public Relations and a Masters Degree in Cross-Cultural Communication, with emphasis in Planned Social Change, from the University of Oklahoma at the age of 22. She then went on to obtain her second postgraduate degree, an MBA, from Pepperdine University in Malibu, California. She currently serves on the Board of Directors for the Technion Society, is married and resides in Beverly Hills.